Automotive
Buying a car can be a rite of passage, a way to level up, or a sign that priorities are changing. The most important aspect of automotive ads and commercials is finding the right voice for the job. As the needs of consumers change and evolve over time, it is crucial that automotive commercials are able to reach them and meet them where they are.
The typical “car salesman” once sounded like an announcer or carnival barker. Today, the average consumer wants to hear a voice that is more relatable, trustworthy, and direct. With a conversational and grounded sound, Gina Scarpa is the ideal female voice over artist for the automotive industry.
Benefits of Hiring Gina for Your Automotive Voiceover
Gina is a confident and experienced professional voiceover artist who has seen great success across a number of genres. Her memorable work in commercial voiceover has given her a versatility in tone and approach that clients will value. She always thinks about her audience and speaks directly to them, just as if they were a part of her own community. Gina shows a wide range of styles to suit the needs of each automotive project.
Engaging Delivery
Known for her friendly and conversational tone, Gina is a voice for the modern car buyer. She is able to reach real people and make them feel that they are part of a conversation. Having spent decades in both radio and voiceover, Gina’s knowledge of consumers is vast, and she is able to make positive connections through her cool and engaging deliveries.
The Right Vehicle for Every Age
Gina is a professional voice over talent with tremendous versatility. Her young, cool, and current sound will reach a millennial audience. Her warm, honest, and professional commercial voice will reach the seasoned consumer ready for a change.
Whether your target audience is comprised of adventurers, luxury seekers, or responsible parents, Gina’s ability to adjust to the needs of your audience is unmatched. Her approachable tone allows her to connect with all consumers, reassuring them that your brand is the right fit!
Natural Connection with Consumers
A natural sound is truly Gina’s trademark. This allows her to make positive and lasting connections with consumers of all ages and levels of interest. Because automotive voiceover covers so many different types of vehicles, it is important to think about the customer for each particular car. Gina is a voice talent who always has the consumer in mind. This enhances her storytelling and creates a strong sense of familiarity with each listener.
A Versatile Voice for your Brand
As the world of car advertising evolves, it is important that every consumer is reached. In automotive voiceover, reliability is of the highest importance. Gina is eager to demonstrate her versatility and her firm grasp of various brand styles.
From sports cars to luxury cars to family-friendly vehicles, Gina’s ability to capture the many styles of the auto industry will surely reach your target audience. Gina’s extensive commercial experience will impress new clients.
Consistency Across Projects
In the world of automotive voiceover, and in the advertising world in general, there are many instances in which the same actor will voice a number of projects. For this reason, it is important for each project to be consistent and cohesive. Gina is meticulous in her ability to maintain consistency across projects. As a result, the connections she creates with listeners are reliable and effective.
Clarity and Articulation
With so much experience in the booth, Gina is a versatile and energetic reader who executes scripts with great clarity and articulation. She is able to read complicated automotive copy and fluidly pronounce car models with unusual names, including their text and numerical descriptors. She places emphasis on important key words to ensure that your message and brand identity are clear.
Professionalism
With a broadcast-quality home studio, extremely fast turnaround time, and great digital communication, Gina is proud to have a positive reputation for her professionalism and attention to detail. She enjoys working with new clients and is eager to make the process as easy and fun as possible with the hope of establishing positive and sustainable professional relationships in the automotive industry.
The Many Benefits of Female Automotive Voiceovers
It’s important to remember that cars are for everyone. For individuals, for families, for young and seasoned drivers alike. The idea that automotive advertising is or should be geared towards only men is archaic and out of touch with our times. Introducing as many female voices as possible makes car advertising more accessible to a wider audience. The female voice is trustworthy, confident, inclusive, and able to cast a wide net when reaching an audience.
Car Services for a Wide Audience
There are a number of auto-related products and services that need great voices. Whether it’s a car wash, repair services, tires and parts, or the vehicle itself, it’s always best to work with a voice over artist who can reach a wide audience. Gina’s upbeat and friendly voiceovers make products, services, and vehicles more accessible to listeners of various demographics, age groups, and interests.
Real People Sell Real Cars
Sales-y voiceovers for vehicles are becoming more and more a thing of the past. In order to sell real cars, vehicle companies need real voices. Gina’s conversational tone welcomes listeners and potential customers and encourages them to explore new and interesting automotive products and vehicles.
A Voice for Every Vehicle
The world of automotive advertising is extremely vast. From fun to family and adventure to luxury, Gina Scarpa is a voice for every vehicle. With great versatility and a natural creativity in the booth, Gina brings a unique and authentic sound to every project and every vehicle. Her genuine enthusiasm for the genre shines in each voiceover.
Why Gina?
Gina’s decades of experience in radio and voiceover make her an excellent voice for automotive advertising. She is confident, grounded, and assertive. She is able to sound warm and nurturing or cool and edgy depending on the vehicle type and target audience.
Gina loves connecting with listeners through voiceover and appealing to their interests and needs as car buyers. Her true passion for the art form is evident in each project, and her many years of experience speak for themselves. For a memorable voiceover for your next automotive ad, consider working with Gina Scarpa. To request a quote or custom audition, reach out today!
Frequently Asked Questions
Have a Question?
In need of further information? Want to know if your project qualifies for this voiceover service? Feel free to reach out!