Many voiceover artists are wondering where to find voiceover work in 2025. There are many strategies, but some of the most effective ones include working with agents and managers, internal rosters, casting sites and pay-to-plays, social media, and direct marketing. When voice actors use multiple options, their opportunities increase tremendously.
Anyone who knows me knows that I have always used many avenues to find voiceover work. It’s important to remember that there’s not just one way of going about it. Knowing your options and keeping an open mind about how to increase your opportunities can give you a sense of accomplishment and help you make more connections. As we move into 2025, let’s take a look at the many ways in which successful voice actors find auditions and book work!
Agents and Managers
While this one may seem obvious, working with agents and managers is a great way to find audition and work opportunities in the world of voiceover. When you collaborate with great representation, they are able to directly send you audition opportunities and market you to potential clients.Â
But how do voice actors meet agents and managers? There are several ways to put yourself out there to new representation. My favorites are directly submitting yourself, taking workshops with respected agents and managers, getting a referral from someone who is on an agent or manager’s roster, and networking. You can network with reps on social media or through voiceover events like VOcation, VO Atlanta, The One Voice Conference, and SOVAS.
Internal Rosters
What some voice actors may not know is that many brands and production companies keep internal rosters of talent to reach out to when projects arise. This means that they choose not to post their auditions publicly, but instead, they pull from talent options on their private rosters. In most cases, they either email auditions out to the roster or cast people directly from their demos. Getting onto an internal roster requires doing your own research to find out who keeps such rosters and hopefully being referred by another voice actor. But be careful about asking people for this favor! Always maintain your professional courtesy. Ultimately this is something that someone should offer to do for you rather than you asking them for a referral.
Casting Sites and Pay-to-Plays
Casting sites can offer voice actors multiple auditions basically every day. Some popular examples include Voices, Voice123, and Bodalgo, to name a few. By keeping an active presence on these sites and auditioning regularly, you’re able to be part of a database of talent with countless opportunities. When using these sites, it can be helpful to create a profile that features your previous work and voiceover demos and also submit custom auditions to various clients through regularly updated audition notices.
Social Media
We all know there are many different options when it comes to connecting with other creative professionals on social media. Using social media to increase your opportunities is more about meeting and connecting with others than actively auditioning on a social media platform. Consider having an active presence on TikTok (for as long as we have access to it), Instagram, Facebook, X, or Bluesky. My professional opinion is that LinkedIn is the best place to connect with others in the industry. Its only purpose is to help users connect in the workspace, or in our case, the creative space. It’s an opportunity to make nice connections with others and see where those connections may take you down the line.
Direct Marketing
Sometimes voice actors are surprised to learn that direct marketing is one of my favorite methods of finding voiceover work. Direct marketing is the process of reaching out directly to potential clients by cold submission or email outreach. It can also include making new connections in classes, workshops, and voice over events as mentioned above.
While at times marketing can be a time consuming and even tedious process, long lasting and meaningful connections can be made this way, making it more likely that clients will keep you in mind for future and repeat projects. To do this well, be prepared to spend deliberate scheduled time working on this type of outreach and know that many of your attempts will be ignored, but in my experience, the ones that are answered are so worth the time it took to send them.
Hot Tip
Having an up-to-date website with effective and current demos and clips to demonstrate who you are as an artist can be super helpful on the direct marketing journey.
So do your best, and build in one new strategy at a time. Taking steps like the ones mentioned above can be very empowering and help you gain more control over your voiceover career!Â